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Where The Info Comes From & What I Want You To Get Out Of It


Since coming off my walk and moving back to London I’ve been avidly following, researching and gathering information that might be useful when my film is released and also for future projects. Many of the people I’ve been following may well be known to you. Lance Weiler, of this very site, has been a key inspiration.

My information is culled from the many sources that are out there. Leading blogs and websites, articles, web-videos, festival panels and podcasts, forums from community sites as well as my own personal experience. On the links page you’ll see my main sources of information and I encourage you to check those sources regularly yourself.

I have built a train of thought around all the information I’ve gathered – the route my search took was informed by my experiences on WALK LA WITH ME – and I’ve interpreted a lot of the information I’ve come across. This is my take on it all – by far probably not the only take - but its purpose is to create a comprehensive and structured stepping-stone into the field – a short-cut to launch yourself from so you can stay abreast of it independently and experiment and create your own interpretations thereafter (– and leave them in the comments section of each page!).

There are holes in what I know, and where I’ve felt uncertain I’ve held back and will try to fill in those gaps myself or through others along the way. I hope you leave, having read this information, with an element of confidence and foresight, excitement to experiment, the ability to take what you want and leave the rest and a sense that you’re not alone.

Ultimately, think of it not as a cookbook, but as a book about cooking. It does contain some recipes but it’s the overall thinking behind designing an audience-building strategy that I want you to leave with.

>> Go to next page to see ‘Why I Don’t Talk About $$$>>>




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    • CONTRIBUTORS

      LISA SALEM set out to walk the whole of LA pushing a baby-stroller with a video-camera attached to the end of it, facing inwards. When people approached her, she invited them to walk with her while she videoed their conversations. She posted those videos to a blog and in the process attracted a large and intrigued audience to what she was doing. Since then, Lisa's been looking at the process of audience-building in detail. She lives in London now and when not working on her film-portrait of Los Angeles "WALK LA WITH ME", she runs workshops that help filmmakers be more independent.

      LANCE WEILER has written and directed two feature films (Head Trauma, The Last Broadcast) which he self distributed all over the world. Lance is the founder of the Workbook Project, and is currently working on a number of film, TV and cross-media projects.