You Bloom: Getting Fans Invested In Your Promotion

You Bloom is a new web platform that systematizes the process of how artists can build, connect with and monetize their fan base.

It seeks to enable artists to compete with corporations in how they can accumulate and make sense of user-data and also use that data to further grow a fanbase.

You Bloom also provides e-commerce tools that enable, amongst other things, a fan who likes a track to be able to buy it there and then - without having to leave your member page and go to an outside domain.

I spoke with You Bloom’s founder, Phil Harrington. In our interview he talks about how the You Bloom platform facilitates ways of getting fans directly invested in artists’ marketing and promotion, and how the goal of the site is to crack that proverbial nut of enabling content-creators to make money from the fanbases they’ve built - whether those fanbases be big or small…

Currently in beta, it’ll be rolled out in stages between now and fall next year. In it’s current form, the You Bloom team are concentrating on perfecting both the usefulness and usability of the site from an artists point-of-view. Next year, they’ll be shifting that focus to the fans themselves.

Whilst initially a music-centered environment, the roll-out will grow to adapt its features for filmmakers and other forms of content too.

Click here to hear the interview with Phil  >>>>